#Oh, there is nothing quite like the excitement of walking into a showroom, music blasting, starbs in hand and surrounded by likeminded boss babes. Bridal market is the second best part of being an Ever After babe (hearing you say “YES!” to the dress of your dreams is obviously the first!) If you’ve ever wanted an inside view of how we choose our gowns for the season – then keep reading!
Sometimes market is a few days adventure and sometimes we can knock it out in one day. This time we decided to knock it out in one day. It is rare that our leadership team is able to all be together between the two stores, so we soak up ALL THE quality time with one another. Our day starts at 5 a.m. we grab some Starbucks and all head to Atlanta together.
Our first stop is Sherri Hill – who ensures their guests are pampered with plenty of coffee, candy, and mimosas. We picked out our bridal line for this fall with the help of our amazing rep Jenn and watch the homecoming fashion show while enjoying the most delicious charcuterie board you’ve ever seen. We loved the homecoming styles so much that we decided to pick up the homecoming line for Fall 2021! We know our high school girls will be just as obsessed as we are.
We then head to the Allure showroom for our Chattanooga store. Caitlyn (our head Chatt boss babe) and Kendra pick out our Allure gowns for the season and then it’s off to accessories!
Seriously babes, we know the dress is not complete without a veil or head piece and some stunning earrings. no matter what look you’re going for.. we’ve got you covered. The glam bride who wants statement earrings with a standout headpiece, the boho bride who wants a flower crown, or the traditional bride who wants the classic cathedral veil. We can’t wait for our skilled stylist to bring your dream look to life!
When it comes to picking our bridal gowns for the season – we see what we are lacking in each store and research the upcoming bridal trends of the season. Our amazing reps give us insight on which gowns are performing the best and most importantly our two stores pick our inventory with our amazing customers in mind. This season is STRONG, and we can’t wait to share it with you.